Society & Culture
From 2 independent coffee shop accounts to now 500 - 1,000 customers, Amy Rothstein (Forbes 30 Under 30) has built Brooklyn-based Dona Chai around trust, transparency, and quality. Her uncompromising will to push out a chai concentrate that is made from real spices has inspired her to launch a new line of Spice Sodas. We converse on conducting your own spice cuppings at home to how hospitality increasingly plays a role in her e-commerce experience as well as the growing pains in transitioning from a scrappy start-up to a more systems-driven company.
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