#217 The Next Generation of Account-Based Sales and Marketing ft. Latane Conant
Latane Conant, CMO of 6sense, joins the podcast to talk about various topics derived from her book: No Forms. No Spam, No Cold Calls. Listen as Latane opens up about her journey into the role as head of marketing, reveals her 4-step recipe for personalization, and shares what the future of account-based sales and marketing looks like.
Read more about Latane’s book here: https://6sense.com/no-forms-no-spam-no-cold-calls/
Check out these other resources!
DemandGen Resources Hub: https://bit.ly/2N3myz1
DemandGen Blog: https://bit.ly/3cVwnt9
DemandGen TV: http://bit.ly/37Ds3PS
Manufacturing Demand book: https://bit.ly/37zkhVw
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