Society & Culture
Dan Greenberg & Sharethrough are Disrupting Native Advertising - Ep.81
"If you believe you need to earn attention as a brand,
it completely changes the creative process"
In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads. Sound interesting? We thought so too.
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Hosts - Rob Schwartz & Asha Davis
Intro/Outro Voiced by Sophia Barnett
Producer - Rashida Peters
Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis
Audio Engineer/Sound Design - Corey Bauman
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