Developing your Unique Value Proposition in the Construction Industry
Episode 1, Season 2. I am so excited to welcome my new co-host for Season 2, Tiffany Quinn, from Generateleads.ie. In our first episode of the new season, Tiffany and I set out to provide a set of tools for people who want to take their marketing to another level. Tiffany talks to me about marketing for construction businesses - understanding your unique differentiator, your functional and non functional brand attributes and how to generate leads by producing inspiring content that helps your customers as well as conveying your employer brand.
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