Building Trust and Digital Leadership: Interview with Paul Mugge, NC State University and Haroon Abbu, Bell & Howell

IRI’s Lee Green interviews Mr. Mugge and Dr. Abbu on their recent book titled, Trust: The Winning Formula for Digital Leaders, a Practical Guide for Digital Transformation. They, along with Gerhard Gudergan of RWTH Aachen University, Germany, explore how “building trust”—and NOT their technological competence —sets the leaders of this phenomenon apart.