S5E2 - e-Business - It‘s more than just e-Commerce
With the odd exception, every business has some sort of online presence. Whilst this may not involve a full e-commerce offering, the web is critical to all businesses these days. As a critical element in communicating with your target audience your use of technology needs to be a fully integrated part of your business rather than simply a technical issue.
In this episode, we talk about the difference between e-Commerce & e-Business, and the importance of a joint up approach to technology throughout the sales & marketing process.
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