Hide Arai, ”Japanese Influence in Sports”
From his two decades with DENTSU Sports to now 17 years with FIFA, Hide Arai has been at the heart of the Japanese presence in sports marketing globally for decades. Great stories and insights into the Japanese Advertising Giant’s influence in global sports for the last 40 years, driven by the emergence of Japanese super brands. And a short discussion about FIFA’s state of play, with several sensitive topics appropriately edited.
About Hide Arai
An avid baseball fan has turned into a sports business marketeer, Hide Arai’s association with the sports business has started in the early 80s when he joined Dentsu, the advertising giant in Japan and was subsequently assigned to ISL Worldwide in Switzerland during early 90s. As VP at ISL, his activities had entailed sponsorship sales to Japanese global brands including Canon, Fujifilm, Panasonic and Toyota, as well as sponsors activations surrounding FIFA World Cup, Olympic Games, and IAAF (now World Athletics) World Athletic Championships.
Back at Dentsu’s Sports Division from the late 90s to early 2000s, Hide Arai had driven scores of major sports rights deals as GM of the Division, including FIFA World Cups 2002-2006, Major League Baseball, English Premier League, Serie A, The Open (Golf).
After 22 years of tenure at Dentsu, he switched his career and geographical base to a sport governing body, FIFA at Zurich, Switzerland in 2004. Hide has been involved in sales and distribution of FIFA’s media rights, covering the entire Asian and African regions, as well as host broadcast production for the last 17 years.
Hide Arai holds a BA (1981) in Political Science from Waseda University in Tokyo, Japan and an MBA (1987) from the University of Pittsburgh in Pennsylvania, US.
His current personal pursuits are scuba-diving in South Pacific and occasional golfing.
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