Properly Adopting Product-led Growth - Fred Melanson - Hard Corps Marketing Show - Episode #260
There is an ongoing conceptual tug-of-war occurring between the traditional Sales-led Growth and the relatively new Product-led Growth. The sides both think that there can only be one and are therefore averse to the adoption of any ideas from the other side. Guest Fred Melanson, a visionary entrepreneur and founder and CEO of Bliinx is here to tell businesses that they can have it both ways! Learn the benefits of Product-led Growth and how to adopt some of its principles to make your sales team more effective in a hybrid approach.
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