Strategizing Omicron: Cancel, Postpone, Or Pivot?

It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting through the worst of the pandemic-related uncertainty, the Omicron variant came and took over the world.

Event planners essentially have three options: to cancel, to postpone, or to pivot. But how to choose? Since strategizing Omicron is one of event planners’ top concerns right now, we’ve decided to dive into proactive event strategies to best handle the current situation. We’ve brought on an expert on all things event strategy: Keaton Watson, the Principal Relationship Architect at Endless Events!

Keaton is going on his ninth year in the events industry. He’s worked in hotels in Dallas, Cleveland, Florida, and joined the Endless Events team a year ago. He firmly believes that event technology should be at the core of any event strategy in this day and age. Make sure to tune in to find out how to strategize in times of uncertainty and how implementing event platforms can make last-minute pivots a bit easier to navigate.