Ep37 - Annie Schiffmann Talks About Digital Marketing

Episode Thirty Seven Features Annie Schiffmann of Downstage Media Talking About Digital Marketing.
My Key Takeaways:

Annie was a blast to talk to and I really learned a lot from her.  She also was very candid in that she revealed some of the struggles that she has had as both a Mom and a business owner. 

In this episode Annie shares:

• That she is the proud wife of a musician and current actor and that she has two wonderful girls with Beatle's themed names. She dared us to guess their names. (More on that on Monday's post.)
  
  The digital marketing expert that she overheard while working backstage at a tech event that turned her on to Twitter as a method for increasing sales for Broadway shows.
  
  How she got her start in marketing and why she thinks that she is uniquely capable of helping theatrical companies.
  
  Why she uses the royal 'We" when talking about her company.
  
  That you don't have to be on all social media channels.
  
  How she uses social media to batch content.
  
  How the Pandemic forced her to pivot and some of the difficulties that she has faced as both a Mom and a business owner.
  
  The importance of capturing email addresses in your business.
  
  How she enables her clients to use Donald Miller's StoryBrand program to better market to their own customers and potential customers.
  
  Why going viral is not a strategy!
  
  The importance of recycling your content.
  
  What NFTs and NETs are and how they might be used in theatre marketing.

To learn more about Annie, her website is Downstage Media. She can be found on LinkedIn, FaceBook, and most Social Media as well.

 
 Be sure to hit Subscribe in your podcast app so that you don't miss it or any other episodes.
Show notes and more can be found at EntrepreneursOver40.com