E120: Talking eCommerce Customer Experience Personalisation w/ James Taylor, Particular Audience - At the Coalface Podcast - 03 March 2022

• James Taylor is the Founder & CEO of Particular Audience - https://particularaudience.com
• Particular Audience is a dynamic eCommerce website personalisation platform for commerce
• Particular audience also helps merchants personalise the customer experience across other digital platforms and services via native integrations with 3rd party marketing tools
• Particular Audience is a true 'Search & Merch' platform, personalising the customer experience across site search, category merchandising, product recommendations and content
• In this episode, Jason and James discuss how important it is to personalise the experience for each and every customer if they are to feel valued, appreciated and ultimately brand loyal