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The Member Engagement Show

The Member Engagement Show

Business

How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding

How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding

2022-04-06
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Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of information, a list of benefits – this process took a lot of time for the membership team. So they got together with Helen Taylor, digital marketing manager at the Public Affairs Council and today’s podcast guest, to create a new process: a series of emails to onboard new members, each with a video from a different staff member introducing a benefit. And it’s working! They’re saving time and doubling email engagement. Join us on the episode to learn more.

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