#246 Building a Culture that Embraces Change & Innovation

Marketers are natural agents of change, but for Gary McRae he started his career as another kind of agent. By serving as a homicide detective in London, Gary learned transferable skills that make him an exceptional marketer.

In this episode, David interviews Gary McRae, Senior Marketing Manager of Brand & Channels at Baker McKenzie. Gary shares what it takes to be a great marketer, and how leaders can create environments that allow teams to thrive.

Listen as David and Gary discuss:

• Why trust is the building block for growth.
• The importance of challenging the status quo.
• How to listen to non-verbal cues.
• Why hard, candid discussions will make your team successful.

Check out the resources mentioned:

• David Lewis' LinkedIn
• Gary McRae's LinkedIn
• Radical Candor
• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.