102. Matterport Celebrates International Museum Day with Access to Stunning Virtual Tours
SUNNYVALE, California, Wednesday, May 18, 2022 (GLOBE NEWSWIRE) -- Today is International Museum Day, an annual day sponsored by the International Council of Museums, which this year is exploring the potential of museums to bring about positive change. Matterport, Inc.’s (Nasdaq: MTTR) digital twin platform today is enabling museums to digitally transform their spaces, helping them increase access to the world of art, culture, and history. With a digital twin, museum operators can create powerful virtual learning experiences that increase access to those who cannot spend the time or money to travel, and in some cases introduce new revenue opportunities. Since March 2020, almost 7.3 million people have visited museums virtually using Matterport.
In honor of International Museum Day, here are three iconic museums using Matterport to create virtual experiences to engage with and educate more people around the world.
George Eastman Museum
Founded in 1947, the George Eastman Museum located in Rochester, New York is the world’s oldest photography museum and one of the largest film archives in the United States. The museum is located on the National Historic Landmark estate of George Eastman, the founder of Kodak and pioneer of popular photography, and holds unparalleled collections—encompassing several million objects—in the fields of photography, cinema, and photographic and cinematographic technology, and photographically illustrated books. The museum is now accessible through its Matterport digital twin. Virtual visitors can explore current and past photography exhibitions enriched by detailed spatial tags and integrated audio, or explore Eastman’s historic mansion and the newly renovated visitor center.
"The George Eastman Museum began experimenting with new forms of digital outreach and engagement in 2020, including creating virtual experiences using Matterport,” said Elizabeth Chiang, Staff Photographer at the George Eastman Museum. “The response was phenomenal; we saw a 48 percent increase in video views, over 10,000 visitors, and 88 percent satisfaction in virtual programming through these efforts. As a film and photography museum, image quality was an important factor in our decision to choose Matterport. The images Matterport provides are gorgeous and the resulting digital twin of the Museum is something artists and visitors can fully immerse themselves into.”
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