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The Marketing Matters Podcast

The Marketing Matters Podcast

Business:Marketing

S6 Bonus - Google Analytics is Changing

S6 Bonus - Google Analytics is Changing

2022-05-26
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Google Analytics, the leading measuring tool for analysing & comparing what visitors do on your website, is having a major change over the next year as it switches from Universal Analytics to Google Analytics 4. While GA4 is available now, the data is not retroactive, so the sooner you switch, the better.

Analytics is important but it's just another tool to help your marketing: you still need to know what questions to ask in order to benefit your business. What actions do you want people to take on your website? Where are you hoping to get them from and how can you measure how successful that is? A key improvement to GA4 makes it easier to answer these questions.

 

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More Episodes

S6E7 - Search is Just One of Many Marketing Tools
2022-05-12
S6E6 - Sometimes the Best Tool is Somebody Else
2022-04-28
S6E5 - VoIP: The Future of Telecoms
2022-04-14
S6E4 - The Benefits of Using a Cloud Accounting System
2022-03-31
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
2022-03-17
S6E2 -Tools for building & managing websites
2022-03-03
S6E1 - The tools of web marketing
2022-02-17
S5E7A - E-business in the Real World
2022-02-03
S5E7 - The key to e-business
2022-01-20
S5E6 - Building upon existing customers
2021-12-02
S5E5 - You have the Enquiry, now what?
2021-11-18
S5E4 - The Website Experience
2021-11-04
S5E3 - Attracting the right people to your site
2021-10-21
S5E2 - e-Business - It‘s more than just e-Commerce
2021-10-07
S5E1 - Should I be using e-commerce as part of my business?
2021-09-23
S4E5 - A Sustainable Process
2021-07-01
S4E4 - Making Time to Manage
2021-06-17
S4E3 - Monitoring your Marketing
2021-06-03
S4E2 - Implementation in marketing: a process not an event
2021-05-20
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