Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.

    Podcast App

    The best podcast player & podcast app.

  • Livestream

    High-performing audio live, without limits.

    Podcast Studio

    Easy-to-use audio recorder app.

  • PodAds

    Dynamic Ad Insertion for podcasts.

  • Premium

    Convert listeners into buyers anywhere, anytime
    with the convenience of Podbean Premium.

    Patron

    The seamless way for fans to support you directly
    from your podcast.

  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.

  •  
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Live Stream
    • PodAds
    • Podcast App
    • Podcast Studio
  • Monetization
    • Premium
    • Patron
    • Ads Marketplace
  • Enterprise
  • Pricing
  • Discover
  • Log in
    Sign up free
WVU Marketing Communications Today

WVU Marketing Communications Today

Business:Marketing

The Future Belongs to RevTech

The Future Belongs to RevTech

2022-06-23
Download

 

Seth Marrs, the Forrester analyst who follows sales technology, painted an exhilarating picture of the future of SalesTech, saying it will combine with MarTech into an entirely new way of going to market — along with a new organizational function called Revenue Teams. Primarily focused on the B2B ecosystem, but with consumer applications — especially for call centers — this developing technology is enabling an end-to-end customer experience driven by conversational intelligence, NLP (natural language processing), AI, and real-time data capture and analysis. In fact, Seth believes the future will be about opportunities and not leads, and this tech gives us a brand new container for our engagement experience, resulting in more powerful roles for marketing, higher revenues, and customer satisfaction overall. Sounds great. Give a listen!

About our Guest:

Seth Marrs brings more than 20 years of experience leading sales operations, service operations, and marketing organizations. He excels at leveraging data, process, and technology to drive growth in organizations of all sizes and in all industries.

Before joining Forrester, Seth spent the last five years as a consultant and senior vice president leading sales operations and marketing organizations for multiple private equity-backed companies ranging in size from $200 million to $1 billion, where he was responsible for customer acquisition, sales execution, and compensation.

Before going into private equity, Seth led sales operations for Carl Zeiss Meditec in the United States and held multiple executive sales and service roles at GE Healthcare, including leading sales operations for GE Life Sciences EMEA, building and running a global lean organization for the $3 billion life sciences division of GE Healthcare, and leading sales enablement for the US region (which represented $7 billion of GE Healthcare’s revenue).

WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.

 

view more

More Episodes

Will the Future Still Have a Place for the Intuitive Marketer?
2022-08-11 43
Marketing from the Inside Out
2022-07-28 61
Marketing for Small Businesses in a Time of Uncertainty
2022-07-14 84
Marketing Horizons First Half Roundup 2022
2022-06-09 118
The Future Belongs to Gen. X
2022-05-26 128
Digital Anthropologist: The New Role for Marketers
2022-05-13 135
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
2022-04-28 112
The Future of Higher Education Marketing
2022-04-14 154
The Promise of Connected TV Advertising is Here
2022-03-31 141
The Future of Content Marketing Will Surprise You
2022-03-17 195
Beware! Customer Expectations Never Go Backward
2022-02-24 163
New Directions for Virtual Events
2022-02-10 142
It’s Time to Humanize, not just Analyze, Data
2022-01-27 166
Fast Start over the Marketing Horizon in 2022
2022-01-13 167
Direct Marketing has a Big Future
2021-11-23 204
The Growing Role of Tech Product Management
2021-11-11 175
Where is Martech Headed? More Growth!
2021-10-28 182
Does PR have a Future?
2021-10-14 184
The Marketing Agency of the Future
2021-09-30 191
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • →
01245678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Integrate with iTunes and Google
    store
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Switch to Podbean
    • Submit Your Podcast
    • Podbean Plugins
  •  
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a podcast
    • How to Promote Your Podcast
    • How to Use Group Recording
  • MONETIZATION

    • Premium Podcast
    • Podcast Advertising
    • Patron Program
  • Support

    • Contact Us
    • Support Center
    • Developers
    • Resources
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Podbean in the Media
  • Podbean

    • About Us
    • Careers
    • Affiliate Program
    • Badges
    • Terms of Use
    • Privacy Policy
    • Podbean Blog

Copyright © 2006-2022 Podbean.com