62 - Lindsay Pinchuk And Building A Community

In this episode, Lindsay Pinchuk shares:

That when she was pregnant she created a community for expectant mothers because that is what she needed.
 
She estimates that she works about 20 hours a week for clients and the rest is towards building her brand.
 
Her Dad was an entrepreneur and that she considers herself an extrovert.
 
How a change in management at her previous job spurred her to go all in on Baby Bump Club.
 
The model for Baby Bump Club to make money from.
 
Who some of her first corporate customers were.
 
That she surveyed everything and got amazing feedback from looking at the responses.
 
Who her target customer is and how she can help them.
 
Some of the ways that you can engage with your target audience.
 
How her first hire morphed over time from an intern into her Events Coordinator.