The New Ways to Form Productive and Profitable Corporate Sponsorships
This episode's guest, Bruce Rosenthal, has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors for both NDR and better member servicing. Corporations re-evaluated during the pandemic what works best for them in pursuit of their overall goals, and associations need to pay attention to those changes.
Bruce is a longtime strategic advisor and consultant to associations, helping them advance corporate sponsorship and partnership programs, identify strategies to increase revenue and member value, create added value for corporate partners, and develop corporate sponsorship and partnership implementation plans.
In this episode, you'll discover:
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