Society & Culture:Places & Travel
Maldives invites Africa to experience the sunny side of Life
My Guest today is the CEO and Managing Director of Maldives Marketing and PR Corporation Mr. Thoyyib Mohamed. He tells me the joint efforts of the island’s tourism industry have seen the destination accelerate its recovery efforts. Mr. Mohamed invites Africa and the world to come and experience the sunny side of life.
Thoyyib Mohamed has over two decades of extensive experience in management, strategic planning, marketing, and international networking, with an emphasis on fostering creativity for executive managers.
Being appointed to his current portfolio by H.E. President of Maldives in 2018, he played an instrumental role in navigating MMPRC to market the destination through the pandemic. Under his leadership at MMPRC, Maldives achieved the highest tourist arrival figure in Maldives history and Maldives won the position of the World’s Leading Destination for two consecutive years amidst the pandemic
A Bournemouth University graduate with a Master of Arts in Broadcast and Film Management, his career began in the broadcast field. Later he held various high-profile positions in the government such as the Chairman of MMPRC and the Minister of State for Tourism, Arts and Culture.
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