Prolife Foods: $100m in 10 years – taking the Australian market by storm

Prolife Foods might be the biggest New Zealand brand that you’ve never heard of. It is doing business in more than 18 countries and has more than $300 million in annual revenue through its range of bulk foods, self-selection products, honey, and well-known FMCG grocery food brands. 

In this episode of Flying the Fern, host David Downs talks to CEO Andrew Smith about:

• The Jack and the Beanstalk-like company origin story, and starting out of a Hamilton garage 40 years ago
• How Prolife Foods changed the game by partnering with a big name celebrity chef
• How they’ve diversified the business, why it was necessary, and how they made it a success
• Gaining traction overseas as a New Zealand business, and the big mistake many people make
• The halo effect of the FernMark when it’s used by more and more businesses

To find out more, head to: https://www.prolifefoods.co.nz/ 

 

To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/