Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack

In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way?

In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.

Listen as David and Ben Discuss:

• What questions to ask yourself as you are assessing your tech.
• The gaps that are the hardest for marketers to overcome.
• What leaders can do to keep marketing technology top of mind.
• Why marketers must have a plan for underutilized marketing tools.

Check out the resources mentioned:

• Assess Your MarTech Stack
• 2022 Marketing Technology Survey Insights
• [On-Demand Webinar] The Gartner 2022 Martech Survey: New Insights to Maximize ROI
• Manufacturing Demand by David Lewis
• Ben's LinkedIn
• David Lewis' LinkedIn
• DemandGen TV

To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.