Recession Resilience Miniseries: Ep.#3 The Importance of Assessing Your MarTech Stack
In Gartner’s 2022 Marketing Technology Survey, marketers reported utilizing just 42% of the breadth of capabilities available in their martech stack. So, what’s getting in their way?
In this episode, David interviews Ben Bloom, Vice President, Analyst at Gartner. Ben shares the recent survey results and why it’s so important for marketers to prioritize a technology assessment.
Listen as David and Ben Discuss:
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