“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They're moving fast, but it's not really making an impact on where they want to go.” - Yasmeen Turayhi
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Yasmeen Turayhi, founder of the consultancy firm Modern Product and author of Product Marketing Debunked.
The importance of the product marketing role
How to manage pressure and the importance of mental health
Strategies to build clarity and prioritize tasks
Why the best product marketers are curious and diversify their knowledge
Follow Yasmeen Turayhi on Medium
Additional Resources Market. This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results. Learn More