E178: SEO is Dead - Long Live SEO! - w/ Jono Alderson, Yoast - At the Coalface Podcast - 15 December 2022

• Jono is the Head of SEO at Yoast - https://yoast.com
• Yoast is the original SEO plugin for Wordpress
• Yoast is one of the most respected names in SEO technology and they now have SEO plugins, tools and services for other platforms like Shopify too
• Yoast helps marketers and brand owners ensure their web sites are SEO optimised from the ground up
• Yoast also keeps them fully informed as Search Engine algorithms evolve and how to adapt to stay on top of the results
• The potential demise of SEO has been talked about for many years but Yoast has remained at the forefront of this industry throughout
• In this episode, Jason and Jono discuss all things SEO & eCommerce and why he thinks SEO is here to stay for the long term as a core part of an optimised customer experience