PODCAST 94: Nadina Guglielmetti
In today’s podcast, Bobby is joined by Nadina Guglielmetti, Vice President, General Manager, Marketing at The Vitamin Shoppe, a popular specialty vitamin and supplement retailer.
Nadina shares how her team at the Vitamin Shoppe makes use of a process that allows them to democratize work and enables them to plan and strategize with consistency across all channels whether it be for brand launches, promotions, or brand messaging. She highlights the importance of leveraging data and technology and of having a solid understanding of both the online and offline world in building better customer relationships.
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