E198: Automated Omnichannel Campaign Management for Retail Chains - Sean Snyder, Engagement Agents - THE ECOMMERCE EDGE Podcast - 16 March 2023

• Sean is the Founder & President of Engagement Agents - https://www.engagementagents.com
• Engagement Agents is a SaaS based Retail Tech platform that helps brands manage marketing campaigns holistically across their entire retail store estate
• Engagement Agents automates the process for brands to engage with site location owners (malls/plazas etc) to align joint marketing campaigns
• Engagement Agents eliminates the need for store managers to liaise individually with site owners and allows a brand's 'head office' to coordinate campaigns with all location owners across the chain simultaneously in an automated and harmonised way
• In this episode, Jason and Sean discuss the huge opportunity for retail brands to leverage and maximise marketing opportunities they are already paying for through their store location rents