E202: Bringing ’Experiential Commerce’ to life for DTC Brands - Dhiraj Jain, dotkonnekt - THE ECOMMERCE EDGE Podcast - 30 March 2023

• Dhiraj is the Co-Founder & CEO of dotkonnekt - https://www.dotkonnekt.com
• dotkonnekt is a new, SaaS based Experiential Commerce platform for mid-large DTC brands
• dotkonnekt allows these brands to seamlessly merge the content and commerce journey throughout the entire omnichannel customer lifecycle
• dotkonnekt helps brands capture the elusive holy grail of retail - creating an emotional connection with their customers while generating true product and brand desire
• In this episode, Jason and Dhiraj discuss 'Experiential Commerce' and what it means for brands that can seamless blend content & commerce throughout the customer journey