Engaging Content Ideas: Storytelling and Connection with Jessica Terzakis

Engaging content ideas are all around us in everyday stories, client experiences, and conversations on LinkedIn and Facebook! All you have to do is attune your eyes and ears to scooping it up and turning it into great content. 

In this episode of She Built This, Jessica Terzakis and I get into the art and science of content creation as we talk about connection and storytelling in content marketing and how to come up with engaging content ideas for your business. 

This episode of She Built This is full of engaging content ideas as Jessica Terzakis and I talk about: 

• Where Jessica sees people get in their way and struggle the most when it comes to content creation, coming up with engaging content ideas, and general marketing 
• Content creation mistakes to avoid 
• Engaging content ideas for social media 
• Storytelling and creating connection in your content 
• And more 

Guest Bio: 

Jessica Terzakis, a content creator with Terzakis & Associates, helps service-based entrepreneurs monetize their expertise. For the past seven years, she’s supported clients in creating lucrative courses and programs allowing them to break out the 1-1 client work, create unlimited income potential for their business, and spend more time doing the things they want to do. As a former teacher, she’s taken her teaching and presentation skills to the stage, having been featured on premier podcasts, spoken on dozens of in-person and virtual stages, and led her own virtual training program showing entrepreneurs how to add multiple revenue streams to their businesses.  

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She Built This Podcast Host Bio: 

Emily Aborn is a Content Copywriter for Women Entrepreneurs, Podcast Host of She Built This and Content with Character, and Founder of She Built This, a community for women entrepreneurs and professionals. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 92 different industries and loves helping others increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts like they're going outta' style, and tromping about in the woods with her husband, Jason, and their dog, Clyde. 

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