E212: Which Half of Your Marketing is Working? Marketing Mix Modelling Can Tell You! - Henry Innis, Mutinex - THE ECOMMERCE EDGE Podcast - 05 May 2023

• Henry is the Co-Founder & CEO of Mutinex - https://mutinex.co
• Mutinex is a next generation SaaS based digital BI/Analytics platform for marketers
• Mutinex does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not
• Mutinex 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions
• Mutinex uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20%
• In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation