E218: eCommerce Returns as a Tech & Data Enabled Customer Experience Initiative - Olivier Muller, Returnista - THE ECOMMERCE EDGE Podcast - 19 May 2023

• Oliver is the Co-Founder of Returnista - https://www.returnista.nl
• Returnista is a SaaS based Returns Management Platform for eCommerce
• Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution
• Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time
• Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place
• In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative