Kris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com
GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals
Kris is a long time B2B commerce expert, having worked in this space for over 20 years
In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals