Chime’s Natalie Miles on Why Personalization at Scale Starts with Well-Managed Data
Ben speaks with Natalie Miles, Head of Marketing Technology & Personalization at Chime, a financial technology company that offers banking services. They discuss how personalization at scale begins with well-managed data, what benefits focusing on retention can bring to lifecycle marketing, and how to better collaborate with cross-functional teams. They also discuss common challenges to consumer marketing, including how to stand out among commoditization, how to better measure channels, and how to prepare for the future of consumer marketing.
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