Learning to Think of Your Book as a Business

Most authors want lots of people to read their book but have trouble making the mindset shift required to sell it. Successful authors must develop the ability to think of their book not just as a creative venture, but also as a strategic book-based business.

 

In this episode, author Mike E Reynolds shares how he has applied principles from his business background to his career as an author. He discusses how he identified his audience and the creative ways he’s reaching them post-publication. 

 

Mike’s debut novel, Darkness Dwells in Dixie, won silver in the 2023 IBPA Benjamin Franklin awards. Click here to get your copy, and connect with Mike at his website, mreynoldsbooks.com. Learn more about Berry Powell Press here and follow us at @berrypowellpress on Instagram.