Spectrm’s Max Koziolek on Podcast Lessons Learned from the One to One Consumer Marketing Podcast and the Vision for Its Future
In this special episode, Ben speaks with Max Koziolek, Co-founder and CEO of Spectrm, who will be taking over hosting duties as Ben departs. They discuss how far the podcast has come and where it's going, and how it's created a space to spotlight retention marketers and the work they do. They also talk about lessons learned from the guests, how messaging is the way in which we build relationships today, and what the future of retention marketing will be with the integration of AI and LMMs.
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