The Houston Texans’s Doug Vosik on Satisfying Fans and Keeping Them Engaged, Win or Lose
Max speaks with Doug Vosik, Senior VP of Marketing & Communications/CMO at the Houston Texans football team. They discuss how to build fan engagement, including the necessity of changing the message depending on whether the team wins or loses, and the complexity involved in satisfying each fan's unique needs. They also talk about how the back office integrated data feeds into real-time dashboards and what the future of channel optimization will look like.
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