How to Develop a Business Strategy for Your Business - Professor Merson

Rupert Merson is an adjunct Professor in the Department of Strategy and Entrepreneurship at London Business School. He has been teaching growth, governance and turnarounds at LBS for twenty-five years, and has written several books across a wide range of subjects.

Outside of LBS he was an accountant, Director and eventually Partner at BDO Stoy Hayward until 2009, when he set up his own successful advisory shop specialising in helping family firms around the world. 

The theme of this episode resides “deep in the human psyche.” It’s about what matters most. And it has clues for sustainability too.

What can family firms teach us about a long-term approach to business?

How can we best mediate intergenerational conflict?

And what works to preserve unique purpose and values in times of transition?

This week’s episode includes:

• Section one: The importance of intellectual diversity
• Section two: growing pains and changing attitudes
• Section three: clarity, purpose and communication for growth
• Section four: Why do we start businesses?
• Section five: Family firms: modelling climate conflict and transition
• Section six: Teaching the corporate turnaround

"… there's Eisenhower's line, isn't there? … that plans are useless, but planning is important … For me, that's the thing that's most meaningful … it doesn't mean it's been a waste of time doing the planning because your plan will be wrong."

"… planning is an act of lifting your head up and thinking about the future. If you do lift your head up and think about the future, doesn't mean it's going to work out well for you. But I venture to suggest is a lot more likely to end that well for you than if you take the view that because plans are always going to be wrong, the act of planning is not worth doing in the first place."

REFERENCES:

https://www.london.edu/faculty-and-research/faculty-profiles/m/merson-r

https://www.rupertmerson.com/about-us/the-team

https://www.amazon.co.uk/Books-Rupert-Merson/s?rh=n%3A266239%2Cp_27%3ARupert+Merson

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