S1E15: Living Your Core Values w/ Toria Marquard-Schultz of OxyGo

In this episode of Into the Storm Leaders, Joe Jurec is joined by Toria Marquardt Schultz, the CEO of OxyGo. OxyGo is a medical device company that specializes in oxygen concentrators. Toria shares the history of OxyGo, which started as a family of companies focused on home healthcare and compressed gas equipment.

She talks about her journey within the company, starting as the first employee at the age of 11 and eventually taking on the role of CEO in 2018. Toria also discusses the unique dynamic of working with her husband, who serves as the COO and integrator in the Entrepreneurial Operating System (EOS) model. She emphasizes the importance of finding the right integrator and the value of having a strong partnership in leadership.

The conversation delves into OxyGo's core values, including "get to do this," "answer the call," "don't know the answer yet," and "yes, and." Toria explains how these values were developed through collaboration with the leadership team and how they are integrated into the company's culture and performance reviews. Throughout the episode, Toria emphasizes the importance of authenticity in leadership and creating an environment where team members can show up as their true selves. She shares her experiences and insights on being empathetic, self-aware, and mindful of how she shows up as a leader.

Overall, this episode provides valuable insights into the growth and leadership journey of OxyGo, highlighting the importance of core values, authenticity, and creating a supportive and inclusive work environment.

Links & Resources:

• https://www.linkedin.com/in/victoria-marquard/
• https://oxygo.life/
• www.CultureShoc.com

Quoteworthy Moments:

• 00:08:14 - "I'm like, well, I'm the kite and he's the string. If we're missing either piece, we don't go anywhere, right?"
• 00:11:52 - "And rather, it pointed me towards the strength that comes with that."
• 00:13:36 - "I probably should not be 'shoulding' all over myself, you know?"
• 00:17:25 - "If we did the right thing then our customers would come back and choose to purchase from us."
• 00:22:12 - "One of our core values is "get to do this"."
• 00:24:12 - "Everybody's got the same core values and that doesn't really work."
• 00:27:43 - "I think the key thing is being able to say, I don't know that, but I'm going to figure it out."
• 00:31:19 - "If all of a sudden, every member of your organization were cast into different parts of the globe and faced with these challenges and had to make decisions based on something, if they think back to the core values and use that as a compass."
• 00:34:06 - "So I found that when I, when I try to be myself, when I look at what works for me as opposed to what works for somebody else, then that's what really helps." 00:38:23 - "One of the things that I like to do and want in our company is that people to be able to show up as themselves."
• 00:45:29 - "I think so often people will kind of pull other people down to boost themselves up."
• 00:52:29 - "Let's find out together."
• 00:54:38 - "But when it kept coming up that it was super obvious that no one was happy, you know, like no one is happy here."
• 00:58:15 - "I went from 25 to 250 million in four years. And I attributed it to EOS."
• 01:05:22 - "I really believe that my purpose is to hire as many people as possible and try to affect positively as many people as possible."
• 01:06:56 - "someone said every day is like being punched in the face." Subscribe & turn on notifications for other inspiring stories and tips to grow your leadership skills and your business faster.