40: CES takeaways & how Shipt went from same-day delivery to building a massive retail media network, and what RMNs can learn from Meta

In this week's episode we cover our highlights from CES and we interview Katie Stratton, the first-ever Chief Growth Officer of retail technology company, Shipt. She discusses her journey from Meta to Shipt and how Shipt's unique consumer services feeds into their media solution for advertisers. Katie shares insights into Shipt’s evolution of retail media platforms, discusses how the customer journey guides their retail curation strategy, and why they prioritize quality partnerships over quantity. The conversation also covers the topic of transparency in retail media networks and the future of last-mile delivery. Tune in to learn more about Shipt’s innovative approach to retail technology and the future of retail media networks.

 

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Where to find James and Daniel:

• LinkedIn:
  • James: https://www.linkedin.com/in/jamesborow/ 
  • Daniel: https://www.linkedin.com/in/danieldruger/ 
• Twitter: 
  • James: https://twitter.com/jamesborow 
  • Daniel: https://twitter.com/ddruger

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