Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the hedged garden model

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Per Sandell is the VP of Product Management at Spotify, which generated $14B+ of revenue last year. He’s leading the development and growth of its ads business. Per has a history of building performant ads systems, having helped build Snap’s ads API, self-service ad tools, and auction which has grown to $5B of annual revenue. Per discusses how Spotify manages its subscription and ads businesses together, why audio is such a powerful tool for brands, and the key innovations happening that will accelerate the growth of audio.

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