370 | Etienne Normand | Building a Winning Team Culture

In this episode of the Leaders of Tomorrow podcast, Chris is joined by Etienne Normand, a student entrepreneur who has shown remarkable growth and leadership during his time with Student Works. Reflecting on his third season, Etienne acknowledges his shortcomings in team engagement and culture building, which led to high turnover. Determined to improve, he emphasizes his commitment to fostering a supportive and motivating environment for his team in his fourth year. 

 

They underscore the importance of continuous improvement and avoiding complacency, and why even successful individuals and companies should strive for excellence and growth. The conversation highlights the significance of trust in leadership. Etienne recounts his experience with his production manager, whose renewed motivation and discipline played a crucial role in their business's success. Another key team member excelled in sales with an impressive close rate, demonstrating the value of having dedicated and talented individuals on the team.

 

Etienne also discusses the shift in his recruitment strategy, focusing on hiring "A players" who bring exceptional talent and dedication to the business. By investing in quality over quantity, he has seen substantial improvements in lead generation and overall team performance. Chris and Etienne explore the broader lessons learned through their experiences, including the importance of physical fitness and resilience, which translate into better performance in professional settings. The episode concludes with a discussion on the future of leadership, where Etienne envisions leaders who make those around them better, execute without excuses, and remain adaptable and solution-oriented.

 

Enjoy!

What You Will Learn In This Show:

• The impact of not spending enough time with team members and not organizing team events, leading to high turnover rates.
• The philosophy of being happy but never satisfied, and the need for constant evaluation and improvement in both personal and professional life.
• How trusting his production manager and other team members has led to better performance and stronger relationships for Etienne.
• The benefits of hiring top talent ("A players") and how focusing on quality over quantity can lead to significant business growth.
• The connection between physical fitness and professional success, as well as how the discipline and hard work from exercise can translate to better performance at work.
• The traits of effective leaders, such as the ability to strategize, execute without excuses, and remain solution-oriented even when facing challenges.
• The personal and professional growth Etienne has experienced through his time at Student Works, including improved communication, delegation, and overall leadership skills.
• The profound impact of creating positive transformations in others.
• And so much more…