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Thinking Out Loud

Thinking Out Loud

TV & Film

The Engagement Equation: Navigating Choice Overload for Viewer Success

The Engagement Equation: Navigating Choice Overload for Viewer Success

2024-06-07
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Columbia Business School Professor Sheena Iyengar is a leading expert in the study of choice. In this episode, host Vicki Lins delves into how the explosion of streaming services and the era of Peak TV have provided consumers with an unprecedented array of options, often leading to decision paralysis and choice overload. Together, they explore the paradox of choice and discuss ways to validate consumers’ decisions to keep them coming back.

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