Mastering Google Demand Gen Campaigns

Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookalike audiences are available only on DemandGen. It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences. Carousel ads should have consistent image dimensions. Demand Gen is a valuable tool for remarketing and driving conversions.

 

- DemandGen campaigns are a lesser-known type of Google ad that incorporates Gmail and YouTube.

-They are a good strategy for warming up campaigns and driving traffic to a website.

- DemandGen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display.

- Lookalike audiences are available only on DemandGen.

- It also allows for product feed campaigns on YouTube, Gmail remarketing, and importing GA4 audiences.

- Carousel ads should have consistent image dimensions.

- DemandGen is a valuable tool for remarketing and driving conversions.

 

Chapters

00:00 Introduction to DemandGen Campaigns

01:25 Utilizing Lookalike Audiences and Product Feeds

09:56 Optimizing with GA4 Audiences and Conversion Value

16:25 Driving Sales and Reaching a Wider Audience

 

YouTube Video on Google Demand Gen Campaigns

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