Values With Soul: How Music Adds Meaning To Your Values

Andy Goram speaks with Sam McNeill from SongDivision, an organisation that uses the power of music and songwriting to attach meaning to the words that appear in many corporate mission statements and values lists connecting what drives an organisation with what motivates and drives the people within it.  In this engaging, fun and entertaining conversation the pair discuss how the process works, how quickly the feelings of fear and cringe dissipate once the process begins and how even the most stubborn cynics end up rocking out to the new corporate anthem at the end of it.

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Key Takeaways

• Discover how music can enhance employee engagement and boost workplace morale.
• How to turn dull, meaningless corporate values into catchy, meaningful songs.
• Understand the benefits of integrating music into your workplace culture.
• How music acts as a team-building tool for stronger collaboration and unity. 

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Key Moments

The key moments in this episode are:

00:00:10 - Introduction to Sticky from the Inside 
00:01:25 - The Power of Music in Engagement 
00:02:55 - Using Songs to Connect and Unite 
00:03:28 - The Science and Psychology Behind Music 
00:04:57 - The Genesis of Song Division 
00:14:11 - Sharing First Musical Experiences 
00:16:11 - Process of Turning Corporate Values into a Song 
00:22:27 - Giving Personal Meaning to Corporate Values 
00:23:34 - Dealing with Cynical Participants 
00:25:37 - Purpose and Meaning in Song Creation 
00:26:03 - Studio Collaboration 
00:27:15 - Spontaneous Song Creation 
00:28:48 - Song Creation Process 
00:29:53 - Cultural Variances 
00:33:24 - Observing Company Culture 
00:37:25 - The Power of Music in Team Building 
00:38:15 - Impactful Feedback and Client Relationships 
00:41:22 - Belief and Connection in Employee Engagement 
00:44:39 - 3 Sticky Notes of Wisdom 
00:47:50 - Wrapping Up with Collaboration and Inspiration 

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Join The Conversation

Find Andy Goram on LinkedIn here

Follow the Podcast on Instagram here

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Check out the Bizjuicer website here

Get a free consultation with Andy here

Check out the Bizjuicer blog here

Download the podcast here

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Useful Links

Follow Sam McNeill on LinkedIn here

Follow SongDivision on Instagram here

Follow Song Division on Facebook here

Follow SongDivision of Twitter here

Attend July's Free Song Division event here

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Full Episode Transcript

Get the full transcript of the episode here