Fearless Sellers - The Women of Amazon
Business:Entrepreneurship
#133 Unlocking Bestseller Status: Christina Kaye’s Secrets to Self-Publishing Success
Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers.
She advises authors to start on Amazon and gradually explore other avenues, such as selling books directly and speaking at events. Kaye also offers advice on getting reviews and overcoming overwhelm in the book writing process.
Takeaways
- Start with a clear concept and outline for your book
- Create a writing schedule and stick to it
- Invest in a compelling cover, title, and book blurb
- Begin on Amazon and gradually explore other avenues
- Encourage reviews by offering incentives and promoting through newsletters
- Keep copies of your book with you for impromptu sales opportunities
- Break down tasks and create a plan to overcome overwhelm
00:00 Introduction and Background
02:55 Writing a Book: Challenges and Mistakes
05:03 The Writing Process and Marketing Challenges
09:28 Starting on Amazon and Expanding
11:14 Building an Audience and Getting Reviews
15:43 Determining Who Should Write a Book
17:32 Uniqueness and Overcoming Imposter Syndrome
20:47 Refreshing and Updating Books
22:50 Getting Reviews and Ratings
25:44 Starting on Amazon and Transitioning to Direct Sales
28:39 Selling Books at Events and Impromptu Sales
31:15 Overcoming Overwhelm and Taking Action
Learn more about Christina Kaye: https://authorcoachchristinakaye.com
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
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