Soundtrack Your Brand’s Megan Cupples on the Power of Music Integration in Commercial Spaces

In this special episode of The QSR Experience Show at the National Restaurant Association Show, Bobby has a quick but insightful chat with Megan Cupples, Partner Success Manager at Soundtrack Your Brand, exploring the critical role of music in enhancing commercial spaces. Megan discusses the importance of using licensed music to ensure artists receive their deserved royalties and to keep businesses compliant with legal standards. 

 

She also introduces the exciting new feature of AI-generated playlists, which allows businesses to create customized playlists based on a few words or sentences. Megan highlights the importance of creating a multi-sensory experience for customers, integrating what they see, hear, and even smell to build a cohesive brand atmosphere. 

 

Topics discussed:

• The importance of integrating music into business environments to enhance customer experience and brand atmosphere.
• The need for businesses to use licensed music to comply with legal standards and ensure artists receive their rightful royalties.
• Features like scheduling and central management that allow businesses to streamline their music strategy across multiple locations.
• How direct deals with publishing houses, record labels, and distributors can help ensure accurate royalty payments to artists.
• The importance of creating a cohesive brand experience by integrating various senses like sight, sound, and even smell.