What the market wants

Tahira Nizari and Barnabas Mtelevu talk about what it took to overcome the challenges in the tea sector in Tanzania, and how assuming that smallholder women farmers could immediately join a global supply chain demanded new partnerships and new plans. How do you grow from an individual farmer to a business? Don't assume it will happen automatically. Just because you're a businesses doesn't mean it will work. On the other hand, you can't assume a development project is set up to meet market needs. A demonstration factory, joint ownership with women farmers, and getting global investment were part of the key in shifting to a more business mindset in the partnership between CARE and Kazi Yetu. It led to a 17% increase in tea prices and an 83% ROI. Learn more about how they did it here.