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DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

Business:Management & Marketing

150: Anne Sayers • Landing and Maximizing a Season on Top Chef

150: Anne Sayers • Landing and Maximizing a Season on Top Chef

2024-08-20
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On this episode of DMOU, we hang with Wisconsin Tourism Secretary Anne Sayers and talk about how the Badger State captured the culinary world’s attention with the most recent season of Top Chef. Anne explains how Wisconsin Tourism made it happen through amazing collaborations and shares how they are extending the reach of the series and major events like the Republican National Convention and next year’s NFL Draft far beyond the events themselves. Plus, a Bonus Round question that involves Muppets. Join us.

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