Great American Beer Festival - Ann Obenchain

In this episode of Event Explorer, we dive into the world of beer festivals and the incredible role they play in the craft beer industry. We focus on the iconic Great American Beer Festival (GABF), the largest beer festival in the U.S. and a key event for both brewers and beer enthusiasts. Join us as we chat with Ann Obenchain, Vice President of Marketing & Communications for the Brewers Association, about the evolution of GABF, what it takes to organize such a massive event, and how festivals like this shape the future of craft brewing. Whether you're a seasoned beer lover or curious about the craft beer scene, this episode is for you! Cheers!