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Society & Culture
This One’s For You: An Inspirational Journey Through Addiction, Death, and Meaning with Jeff Johnston
On October 4, 2016, Jeff lost his son, Seth, age 23, to fentanyl poisoning. Recognizing his own addictions to alcohol and gambling, Jeff took a stand on December 24, 2017, and committed himself mental health advocacy. He launched The Undeterred Podcast in 2020 and founded The Choices Network, a nonprofit that promotes and encourages healthy lifestyle choices for teens and young adults. In September of 2020, he published his first book, This One’s For You: An Inspirational Journey Through Addiction, Death, and Meaning. But he wasn’t finished.
On June 29, 2021, Jeff lost his wife, Prudence, age 46, to alcoholism. Still undeterred and determined, on May 12th, 2022, he embarked on The Living Undeterred Tour, a 95-day, 20,000-mile odyssey across the United States to share stories and to find more ways to make a difference in people’s lives. In September of 2023, he launched Brightn, a mental-wellness app for young adults that targets three areas of optimal mental wellness — health, wealth, and purpose. The app is named for Brighton, Seth’s daughter, who was born three weeks after Seth died.
Jeff sold the investment company he founded at age 23 to focus on Brightn. He’s also part-owner of Tribute Kicks, a retail store and vintage clothing company in Coralville, Iowa, with his middle son, Ian. A percentage of the profits are donated to area mental wellness organizations. Jeff lives in Cedar Rapids, Iowa, with his two sons, Ian and Roman.
On October 4, 2016, Jeff Johnston received the phone call that is every parent’s worst nightmare. In a single moment, their lives had changed forever. This One’s For You is the story of one family’s struggle through addiction and their journey to find inspiration and meaning in the loss of a son & brother. Heroin may have taken Seth at the young age of 23, but it wasn’t going to take the opportunity to continue his story. Were there warning signs with Seth we missed? Was the outcome preventable? Riddled with these questions, Johnston began a journey of self-evolution as he began to understand & shed light on substance abuse, addiction, and the Opioid epidemic. In the face of tragedy, Johnston and his family were able to turn their love of golf into a platform to bring awareness and honor Seth’s memory. Death, however inevitable, can be a springboard into a realm of compassion and goodwill for those it leaves behind. It is a poignant reminder of how brief the moments we have can truly be. This One’s For You is a dedication to every lost soul taken by the choke hold of addiction and a lifeline of hope to those who need the inspiration to fight the battle every day. Seth, this one is for you.
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Learn more about Deborah here: www.lovebyintuition.com
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