Impression Zombies with Kaori Iida

Kaori Iida and her team at NHK have been at the forefront of tackling the growing spread of digital misinformation in Japan. 

In this episode, Emilio San Pedro speaks with Kaori, about the unique concept of 'Impression Zombies,' a new phenomenon emerging in Japan's media landscape.

Their discussion covers how these zombies amplify disinformation and their wide-ranging impacts which have even included delaying disaster response efforts. 
Emilio and Kaori also discuss NHK's pre-bunking strategies, their social listening team, and the vital role of human oversight in combating digital misinformation.