7 Steps to Fixing your Klaviyo Deliverability Score

Hey guys, want to make more money with Klaviyo in 2024? It all starts with fixing your email deliverability, and I’ve got 7 steps to show you how.

Step 1: Focus on list management. Most Klaviyo users don't properly manage their lists. You need someone consistently reviewing your list to keep engagement high without hurting deliverability.

Step 2: Scrub your list regularly—2 to 4 times a year. Use tools like Emailable to clean dead emails, spam traps, and inactive subscribers that drag your performance down.

Step 3: Set up a sunset flow to remove disengaged contacts after 90-120 days. Offer them a chance to re-engage or say goodbye—it’ll keep your list healthy and improve performance.

Step 4: Monitor your DNS and domain performance monthly. Tools like MX Toolbox and Google Postmaster can help ensure your domain's in good standing.

Step 5: Track your core KPIs—open rates, bounce rates, spam rates. Regular analysis ensures you’re always optimizing for deliverability.

Step 6: Run email deliverability tests with tools like Litmus to avoid ending up in spam.

Step 7: Send weekly campaigns with relevant content. Keep your list engaged and treat it like a media company, offering value beyond just "buy my stuff."

Want help? My team offers a free audit to get your Klaviyo email game on point. Click the link (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10) and let's make 2024 your best year yet! ✌️